I know people who spend more time on their social networks than they do with their kids.

I can already imagine the psychologists and therapists that are wringing their hands in delight at the thought of this.
Very soon, there will be people who need help to get over their abandondment issues caused directly by the lack of attention they are recieving right now.

But you need to face facts here – Being popular on a social network is a full time job. If you are serious about it, you gotta put in the hours.
The internet gods know this, which is why games exist. Then the kids can be kept occupied killing imaginary things, or doing challenges that they will never need to replicate, while the adults talk to people that are not actually there.

See how life just sort of works out evenly?