Sometimes, businesses just do not get what social networking can offer to them and with it is all about.

When I had the idea for this comic, I was thinking about what Ronald could do to really damage a brand like McDonalds.

There are many examples of a business or a corporation jumping headfirst into using social networking tools, to try to market themselves or create buzz about their brand.
There are also many examples of businesses trying to steer social streams towards themselves, or attempting to flog their products inappropriately within a community conversation.

Rather than using the available networks and their flow maximise their brand & build a community, they attempt to control what is happening to suit their own purposes.

Many businesses are also scared by the real-time feedback that is possible through avenues such as twitter & facebook. They may even attempt to control what is said about them, which is nearly impossible in a public forum such as the internet.

When businesses or corporations make mistakes in an online environment, the results can be quick, long lasting and damaging to their brand.

What do you think about corporations using social media platforms?
Does it enhance or detract from their images and goals?.